Robinhood shares have climbed more than 2% after the Trump administration officially launched the Trump Accounts savings program, even as the broader crypto market turned lower.

The White House officially launched the Trump Accounts initiative on Monday with a ceremony attended by President Donald Trump, who rang the opening bells at both the Nasdaq and the New York Stock Exchange. The program has also gone live on Robinhood’s platform, with the brokerage and BNY Mellon serving as the U.S. Treasury’s official partners for the rollout.

Robinhood traded near $114 following the announcement, gaining over 2% on the day and extending its five-day advance to more than 13%, according to data from Yahoo Finance. The move stood out against weakness across digital assets, with Bitcoin slipping below $62,000 during the same session.

Wall Street keeps raising expectations for Robinhood

The Trump Accounts launch arrives as Wall Street analysts continue to grow more optimistic about Robinhood’s long-term outlook despite the stock’s recent rally.

As previously reported by crypto.news, Piper Sandler reaffirmed its Buy rating on Robinhood and maintained a $135 price target, indicating the firm believes additional upside remains. BTIG also reiterated its Buy rating while keeping a $125 target price.

Meanwhile, Mizuho increased its price target to $130 from $115 while maintaining a Buy rating, making it one of the latest brokerages to lift expectations for the online trading platform.

The Trump Accounts program provides a federally funded $1,000 starting contribution for eligible children born between 2025 and 2028. Families can make additional contributions over time, creating long-term investment accounts designed to grow alongside the beneficiaries.

Speaking during the White House ceremony, Michael Dell said that he and Susan Dell are contributing $6.25 billion for 25 eligible American children through the initiative. The launch also coincides with celebrations surrounding the 250th anniversary of the United States.

Bitcoin remains outside the program despite crypto support

Although President Trump has repeatedly expressed support for digital assets, cryptocurrencies are not currently included in the Trump Accounts program.

During the launch event, Trump indicated that future changes remain possible. Asked whether Bitcoin could eventually become part of the accounts, the president replied, “Something could happen.” He also reiterated that he is a supporter of cryptocurrencies and repeated his goal of making the United States the global crypto capital.

Not everyone welcomed the program. Economist and longtime Bitcoin critic Peter Schiff argued in a post on X that the government-funded contributions are financed through additional federal borrowing rather than new revenue.

Trump rang the opening bell today to ring in his new Trump accounts. But there is nothing to celebrate, as the $1,000 federal contribution to these accounts is funded by issuing more debt. So the kids who get the money also inherit the debt. Cutting spending would be far better.

— Peter Schiff (@PeterSchiff) July 6, 2026

According to Schiff, each $1,000 contribution effectively comes with additional public debt, meaning the same children receiving the benefit will also inherit part of that debt burden in the future. He added that reducing government spending would be a better policy than expanding borrowing to finance the initiative.

The criticism follows Schiff’s recent comments on Strategy’s reported $216 million Bitcoin sale, where he argued the company exited part of its holdings at a loss. While the Trump Accounts program currently focuses on traditional investment savings, Trump’s latest remarks suggest the administration has not ruled out adding digital assets at a later stage if policy develops in that direction.