Key Points:

• Charles Schwab expects to launch Bitcoin spot trading in 2026.

• CEO Rick Wurster remains optimistic about Bitcoin’s long-term performance.

• Market reaction has included rising client interest and engagement with crypto assets.

Charles Schwab CEO Rick Wurster expressed optimism about Bitcoin heading into 2026, pointing to favorable macroeconomic conditions despite recent market downturns. He also revealed plans to introduce spot cryptocurrency trading services by mid-year.

This potential expansion highlights growing client demand for cryptocurrencies and reflects a broader trend of traditional financial institutions increasingly embracing digital asset offerings.

Schwab aims to launch Bitcoin spot trading in 2026.

Schwab aims to launch Bitcoin spot trading in 2026.

“While we are preparing for potential spot Bitcoin trading in the first half of 2026, there are still significant macroeconomic factors that remain unresolved,” said Rick Wurster, CEO of Charles Schwab.

As Schwab moves closer to launching Bitcoin spot trading services, the development could drive broader adoption of cryptocurrencies among both institutional and retail investors. The potential impact on Bitcoin may be substantial as Schwab expands its offerings beyond traditional financial products.

In response to these developments, market participants have shown growing interest, reflected in a noticeable increase in client platform activity and crypto-related holdings. Despite the absence of specific regulatory endorsements, these plans signal a positive trajectory for Schwab’s continued engagement with digital assets.

Schwab cryptocurrency move caused the Bitcoin price to reach $87,883.

Did you know? The introduction of Bitcoin ETFs by major financial institutions in 2024 triggered a significant market reaction, with Bitcoin prices surging by nearly 50% following approval—underscoring the strong impact of institutional crypto offerings.

As of January 1, 2026, Bitcoin is trading at $87,883.45, with a market capitalization of approximately $1.76 trillion, according to CoinMarketCap. The asset has recorded a 0.06% decline over the past 24 hours and a 27.86% drop over the last 90 days, reflecting recent market volatility and shifting investor sentiment.

Bitcoin(BTC), daily chart, screenshot on CoinMarketCap at 15:48 UTC on January 1, 2026. Source: CoinMarketCap

Supported by favorable macroeconomic conditions and growing investor interest, the report highlights the potential for increased institutional adoption of cryptocurrencies. Further regulatory clarity and ongoing technological advancements could further accelerate institutional investor entry into crypto markets, leading to significant shifts in the broader financial landscape.

DISCLAIMER: The information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing.