Ethereum trades at $1,898.91 on July 29, down 1.09%, pulling back from its intraday high of $1,926.52 after Morgan Stanley launched regulated $ETH exposure products and whales redistributed $430M worth of the token in a single session.

$ETH Is Holding Between The 0.382 Fibonacci And The Descending Trendline

$ETH 1D Price Action (Source: TradingView)

$ETH at $1,898 is sitting in a tight zone. The 0.382 Fibonacci at $1,837 holds as support below. The descending trendline from May’s peak sits above, converging with the 0.5 Fibonacci at $1,939 and the 100-day EMA at $1,931 into a resistance cluster that has rejected price multiple times through July.

The 20-day EMA at $1,865 and Bollinger midline at $1,872 have converged into a tight support band just below current price, making the $1,837 to $1,872 zone the level that needs to hold for the recovery structure to stay intact.

What Are The Key Support And Resistance Levels For $ETH Today?

Resistance Levels

  1. $1,931.47 — 100-day EMA, has capped multiple recovery attempts
  2. $1,939.99 — 0.5 Fibonacci, aligns with the 100-day into a tight cluster
  3. $1,970.84 — Bollinger upper band
  4. $2,042.22 — 0.618 Fibonacci, next meaningful target on a breakout

Support Levels

  1. $1,872.24 — Bollinger midline and 20-day EMA cluster
  2. $1,837.76 — 0.382 Fibonacci, last floor before the expansion zone
  3. $1,773.64 — Lower Bollinger Band
  4. $1,711.27 — 0.236 Fibonacci and Ali Charts’ key level near $1,733

Morgan Stanley Launched $ETH And $SOL ETPs On NYSE Arca

Morgan Stanley expanded its crypto product suite on July 28, listing Ethereum and Solana ETPs on NYSE Arca under a 0.14% management fee. The products give investors regulated exposure to both networks through a standard brokerage account — the same model Morgan Stanley used for its Bitcoin ETP, which has pulled in over $400M in cumulative inflows since launch.

Related: Audiera Price Prediction: BEAT Gains 40% Weekly as Bulls Push Toward $4.68 Resistance

The $ETH product joins BlackRock’s ETHA, Fidelity’s FETH, and eight other spot $ETH products already trading. Wall Street’s institutional appetite for $ETH exposure is broadening beyond Bitcoin, with a major wirehouses now offering access across all three major networks.

Morgan Stanley Crypto ETP Summary

Product Network Fee Exchange Model $ETH ETP (new) Ethereum 0.14% NYSE Arca Standard brokerage account $SOL ETP (new) Solana 0.14% NYSE Arca Standard brokerage account BTC ETP (existing) Bitcoin — NYSE Arca $400M+ cumulative inflows since launch

$430M In Whale Activity Raises A Flag At A Critical Level

$430 million worth of Ethereum $ETH just moved.

Whales sold or redistributed 226,435 $ETH over the past 24 hours, marking one of the largest spikes in whale activity seen recently.

I'm watching $1,733 closely. Losing that support could put the current bullish outlook on hold. https://t.co/m1ul84Dqfq pic.twitter.com/ch9o4EWg8N

— Ali Charts (@alicharts) July 29, 2026

Ali Charts flagged that 226,435 $ETH worth approximately $430M moved in the past 24 hours, one of the largest single-day whale activity spikes in recent months. The move is ambiguous by nature, covering both sales and redistributions, but the scale at a price level that has seen multiple rejection attempts adds caution to the near-term picture.

Ali Charts pinpointed $1,733 as the level to watch, noting that losing it would put the current bullish outlook on hold. That level sits between the 0.236 Fibonacci at $1,711 and the Bollinger lower band at $1,773, making the entire $1,711 to $1,773 zone the critical floor if selling pressure continues.

Trader Merlijn Calls The June Drop A Shakeout, Not A Reversal

THE ETHEREUM SHAKEOUT ALREADY HAPPENED. MOST PEOPLE SOLD INTO IT.

Four months of accumulation between $1,745 and $2,500.

Then June broke it down to $1,520, the manipulation leg that clears out everyone who bought the range.

Price is back above it at $1,860. That's the… pic.twitter.com/6DpOzEaX7q

— Merlijn The Trader (@MerlijnTrader) July 28, 2026

Analyst Merlijn The Trader argued that the June breakdown to $1,520 was a deliberate manipulation leg designed to clear out buyers who had accumulated in the $1,745 to $2,500 range over four months. With the price back above $1,860, he described the current phase as the beginning of an expansion rather than another breakdown.

He flagged one more dip toward the range low as likely before the real move begins, and set a clear invalidation: a weekly close below $1,550 would prove him wrong. His framing places current price in the retest phase of a shakeout pattern rather than a continuation of the bear trend.

Ethereum Price Prediction: Upside and Downside Targets

  • Upside case: $ETH holds the 0.382 Fibonacci at $1,837.76, the Morgan Stanley ETP launch attracts fresh institutional flows, whale redistribution proves to be accumulation rather than distribution, and price clears the 100-day EMA at $1,931.47 toward the 0.618 Fibonacci at $2,042.22 as Merlijn’s expansion phase begins.
  • Downside case: The $430M whale move is net selling, $ETH loses the 20-day EMA cluster at $1,865 and the 0.382 Fibonacci at $1,837, and price tests Ali Charts’ key $1,733 level with the Bollinger lower band at $1,773 acting as interim support before any deeper retest of Merlijn’s shakeout range low.