Boyaa Interactive has purchased approximately 205 Bitcoin for $14.3 million, raising its total holdings to roughly 4,316 $BTC as the gaming company continues to deploy crypto assets across its Web3 projects.
Boyaa Interactive International Limited said in a Sept. 4 Hong Kong Stock Exchange announcement that the purchases were completed through a series of open-market transactions between June 24 and Sept. 4. The company spent HK$110 million, equivalent to approximately $14.3 million, using idle cash reserves generated from its business operations.
Following the transactions, Boyaa holds around 4,316 Bitcoin at an average purchase cost of $68,280 per $BTC. The purchases were carried out through regulated and licensed trading platforms, with prices based on prevailing bids and asks in the open market.
The latest acquisition was not conducted under the shareholder approval granted at Boyaa’s annual general meeting on June 18 for a separate major Bitcoin transaction. Since applicable percentage ratios for the new purchases exceeded 5% but remained below 25%, the deal was classified as a discloseable transaction under Hong Kong listing rules.
Boyaa Bitcoin holdings rise to 4,316 $BTC
The latest purchase extends an accumulation strategy that Boyaa has pursued while moving its business toward Web3 gaming and infrastructure.
In March, crypto.news previously reported that Boyaa was seeking shareholder approval for a crypto expansion worth $70 million, with Bitcoin and Ether among the assets it planned to acquire over the following 12 months.
Boyaa had already expanded its Bitcoin treasury substantially in 2025. The company purchased approximately 290 $BTC for $32.9 million over a three-week period in August 2025, taking its holdings at the time to 3,670 $BTC at an average acquisition cost of $62,878.
Like the latest transaction, the $33 million Bitcoin purchase was funded with internal cash and conducted through regulated trading platforms. Boyaa said at the time that its Bitcoin holdings per 10,000 shares had increased 12% during 2025 to approximately 0.0516 $BTC.
The company’s Bitcoin position has changed considerably since November 2024, when it converted 14,200 ETH worth $49.48 million into approximately 515 $BTC through open-market transactions. The Ether to Bitcoin conversion took Boyaa’s holdings to approximately 3,183 $BTC and briefly made it Asia’s largest publicly listed corporate Bitcoin holder.
Metaplanet later overtook Boyaa in March 2025 after the Japanese company raised its holdings to 2,888 $BTC while Boyaa held 2,410 $BTC at that point.
Bitcoin is being deployed across Boyaa’s Web3 projects
Boyaa’s Bitcoin strategy extends beyond holding the asset in its corporate treasury. The company said cryptocurrencies, primarily Bitcoin, are being progressively deployed across its Web3 games and blockchain infrastructure.
During the second quarter of 2026, Boyaa used another 1,000 $BTC for blockchain staking on Boyaa Network, a public blockchain designed for Web3 games. The company said the allocation was intended to support network security and operational stability.
Boyaa Network uses a Proof of Stake mechanism and launched in the second quarter. The company has described the network as groundwork for its general-purpose token business for Web3 games, with an emphasis on low latency and fast transaction confirmation.
Another 1,000 $BTC had previously been allocated for staking on MTT Network, a blockchain built using the Cosmos SDK that supports the MTT Sports gaming platform. Boyaa has invested 100 $BTC and approximately 4.18 million USDT in MTT Sports, giving it a 25% equity stake and rights to 19% of MTT tokens.
MTT Sports expanded its crypto payment infrastructure in August 2025 when Alchemy Pay added a fiat ramp to the platform. The integration allowed users to acquire MTT tokens through payment methods including Visa, Mastercard and mobile wallets.
Boyaa said it provides technical support for MTT Sports and serves as the primary contributor to its research and development work.
Boyaa plans to deploy more than 1,700 $BTC
Bitcoin is being allocated to several other projects as Boyaa builds out its Web3 gaming operations.
YAAKO Wallet, a crypto wallet developed for gaming applications, has been allocated 500 $BTC for a cross-chain bridge liquidity pool. Another 500 $BTC is planned for the same purpose between 2026 and 2027.
The wallet launched in the fourth quarter of 2025 and is available on iOS and Android across approximately 26 countries and regions. Its bridge function lets users move assets between different blockchains, with Bitcoin reserves intended to provide liquidity for transfers.
Pet Land, a pet-themed social game incorporating Web3 technology and AI modules, is expected to launch within 2026. Boyaa plans to allocate 100 $BTC for in-game rewards between 2026 and 2028, while another 1,000 $BTC is intended for blockchain network staking during 2026.
The company has earmarked a further 100 $BTC to 300 $BTC for investments in Web3 projects through 2028. Boyaa said it may use cryptocurrencies to fund investments in gaming projects, blockchain infrastructure and other businesses selected through its Web3 industry fund.
Across its existing and planned projects, Boyaa’s filing lists 2,600 $BTC as already used and another 1,700 $BTC to 1,900 $BTC planned for deployment. More than approximately 1,700 $BTC from its holdings will gradually be put to use under the current plan.
Boyaa continues its Web3 gaming transition
Boyaa began a strategic transformation centered on Web3 in 2023, adding crypto assets while investing in the development of Web3 games and related infrastructure.
From 2024 through 2025, the company increased research and development spending on Web3 games while investing in projects and introducing Bitcoin into its gaming infrastructure. Boyaa describes its current business model as combining game applications, ecosystem development and value storage.
The company still operates its traditional online card and board game business, which provides cash flow for its Web3 development. Its projects now include MTT Sports, MTT Network, YAAKO Wallet, Boyaa Network and Pet Land.
Boyaa said virtually all of its $BTC is held with institutional-grade custodians, with private keys generally stored in offline cold-storage environments. Its security controls include multisignature authorization for transfers, hardware security modules for key management and multiparty cryptographic approval for private-key decryption.
The company purchases Bitcoin through trading platforms licensed by Hong Kong’s Securities and Futures Commission, regulated platforms in other jurisdictions and qualified over-the-counter providers. Boyaa said it does not provide crypto trading, brokerage or asset management services to third parties through its treasury operations.